A research-focused portfolio featuring portfolio projects, analytical blogs, research interests, and professional background—highlighting consumer behavior, media psychology, and data-informed marketing strategy through applied and academic work.
Applied case studies demonstrating market research, consumer behavior analysis, audience segmentation, campaign strategy, and data-driven decision-making across marketing, analytics, and strategic communication projects.
Content strategy and multimedia storytelling project integrating discovery research, creative briefing, campaign planning, and branded video content to support audience engagement and brand narrative.
Consumer behavior–driven social strategy for Nespresso, featuring audience segmentation, persona development, brand style guidelines, and campaign planning to strengthen digital identity and engagement.
Market research on Tesla using STEEPLE, SWOT, and buyer persona frameworks to assess market positioning, external influences, and strategic opportunities within the automotive and technology landscape.
Strategic PR campaign featuring digital news release development, media pitching, and campaign planning aligned with premium brand positioning and audience engagement.
Quantitative analysis focused on data collection, organization, and visualization to identify trends, correlations, and predictive insights for data-driven decision-making.
Data-informed sponsorship proposal using demographic, psychographic, and social media insights to evaluate audience fit and partnership value.
Analytics optimization project using Google Analytics to evaluate traffic sources, user behavior, and conversion funnels, translating insights into SMART goals, KPI tracking, and performance-focused strategies.
Analytical articles exploring luxury markets, consumer psychology, branding, technology, and strategic marketing through a research-informed perspective.
Insights into how archetypal storytelling shapes brand symbolism, identity, and emotional engagement across audiences.
Examination of how adaptive technologies and intelligent systems are reshaping luxury experiences through personalization and data-driven design.
Analysis of how heritage, craftsmanship, and emotional positioning influence brand perception and long-term loyalty in luxury markets.
Behavioral exploration of emotional, identity-driven, and psychological factors influencing luxury consumption and decision-making.
Academic focus on the intersection of consumer behavior, media influence, cognitive experience, and emerging technology in digital environments.
Investigating how media systems, marketing narratives, and technology platforms shape attention, perception, decision-making, and user engagement across diverse audiences and cognitive profiles.
A digital observatory that maps patterns across technology, global systems, media signals, and emerging ideas. Designed as a research-oriented dashboard, it supports systems thinking by connecting weather movement, market trends, policy signals, and thought leadership into one analytical view.
Practical utilities built to support brand systems, content workflows, and marketing execution—designed for speed, clarity, and consistency.
A lightweight free typography tool for pairing heading and body fonts, previewing hierarchy, and generating ready-to-paste Google Fonts and CSS snippets. Designed to integrate seamlessly with brand systems, including customizable font colors, accent palettes, and token-based styling for consistent visual identity.
A fast, token-driven social graphic builder that generates export-ready PNG/JPEG images for common platform sizes. Includes templates (Hero, Quote, Promo), live canvas preview, typography controls, safe margins, and optional background/logo uploads—built to keep brand visuals consistent while speeding up content workflows.
An overview of Anny Serafina Love’s background, academic training, and award recognition in research, storytelling, and applied strategic work.
Anny Serafina Love is a California-based market researcher and strategist whose work sits at the intersection of market research, consumer psychology, and strategic storytelling.
Bachelor of Science in Digital Marketing — Full Sail University
Accelerated, industry-aligned curriculum blending strategic marketing, analytics, consumer behavior, and brand storytelling.
Beginning May 2026: PhD in Psychology with an Emphasis in Media and Technology (Psychology and Audience Engagement Concentration) with a pathway masterʼs degree earned along the way — Fielding Graduate University
Doctoral program focused on the psychological relationships between media, technology, and human behavior, with an emphasis on audience engagement, media effects, and applied psychological research across digital and media environments.
Professional resume highlighting 10+ years of experience in marketing strategy, storytelling, analytics, and campaign development, with a strong emphasis on research-backed decision-making, data interpretation, and audience-centered digital strategy.
Academic distinctions recognizing excellence in research, storytelling, strategic analysis, and applied marketing work.
Megan Boland, M.S. · Associate Course Director, Psychology of Play · Full Sail University
“I have had the pleasure of witnessing Ms. Love's growth as she can genuinely convey the core values of the brands she collaborates with. I have been consistently impressed by her ability to lead and inspire others through her actions. Her dedication to continuous learning and adaptation to new technologies and techniques reflects strong resilience, versatility, and creative discipline. She consistently delivered high-quality work that exceeded expectations while showcasing both strategic thinking and artistic execution.”
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