A research-focused portfolio featuring applied case studies, analytical writing, research direction, and digital tools that highlight consumer behavior, media psychology, and strategic decision-making across academic and real-world work.
Core areas of work across research, strategy, analysis, and audience understanding.
Applied case studies demonstrating market research, consumer behavior analysis, audience segmentation, campaign strategy, and data-driven decision-making across marketing, analytics, and strategic communication projects.
Research-driven content strategy project for Godiva combining brand discovery, creative briefing, campaign planning, and multimedia execution to strengthen audience engagement and brand narrative.
Research-informed social media strategy for Nespresso incorporating audience segmentation, persona development, brand style guidelines, advertising planning, and engagement-focused content designed to strengthen brand presence and audience connection.
Comprehensive market research and strategic analysis of Tesla using buyer personas, STEEPLE, and SWOT frameworks to evaluate market dynamics, identify risks and opportunities, and develop data-driven strategic recommendations.
Strategic public relations campaign for Jaguar including digital news release development, targeted media outreach, influencer pitching, and campaign planning designed to support premium brand positioning and audience engagement.
Quantitative analysis project focused on data collection, statistical evaluation, and visualization to identify trends, correlations, and predictive insights that support data-driven decision-making and strategic planning.
Strategic sponsorship proposal developed using demographic, psychographic, and social media insights to evaluate audience alignment, partnership opportunities, and sponsorship value for the Charleston RiverDogs.
Data-driven analytics optimization project using Google Analytics to evaluate traffic sources, user behavior, and conversion funnels, translating insights into SMART goals, KPI tracking, and performance-focused growth strategies.
Analytical articles exploring luxury markets, consumer psychology, branding, technology, and strategic marketing through a research-informed perspective.
Insights into how archetypal storytelling shapes brand symbolism, identity, and emotional engagement across audiences.
Examination of how adaptive technologies and intelligent systems are reshaping luxury experiences through personalization and data-driven design.
Analysis of how heritage, craftsmanship, and emotional positioning influence brand perception and long-term loyalty in luxury markets.
Behavioral exploration of emotional, identity-driven, and psychological factors influencing luxury consumption and decision-making.
Key themes that shape my research direction and strategic work across marketing, audience understanding, and digital systems.
Academic focus on the intersection of consumer behavior, media influence, cognitive experience, and emerging technology in digital environments.
Investigating how digital media systems shape human attention, decision-making, and audience engagement, and developing evidence-based strategies and tools that improve how individuals and organizations interact with technology across diverse audiences and cognitive styles.
A digital observatory that maps patterns across technology, global systems, media signals, and emerging ideas. Designed as a research-oriented dashboard, it supports systems thinking by connecting weather movement, market trends, policy signals, and thought leadership into one analytical view.
Interactive tools designed around the needs of marketers, content creators, designers, and developers. Each project focuses on simplifying common workflows, improving usability, and helping users move faster from idea to execution while maintaining strong visual and brand consistency.
A browser-based tool that helps marketers and content creators quickly generate branded graphics for social media posts and digital campaigns. Templates, layout controls, and brand tokens make it easier to produce consistent visuals across platforms while reducing the time required to create marketing assets.
A typography exploration tool designed for designers and developers who need to evaluate heading and body font combinations quickly. Live previews and exportable Google Fonts links and CSS snippets help translate typography decisions into practical web implementation.
An overview of Anny Serafina Love’s background, academic training, and award recognition in research, storytelling, and applied strategic work.
Anny Serafina Love is a California-based market researcher and strategist whose work sits at the intersection of market research, consumer psychology, and strategic storytelling.
Bachelor of Science in Digital Marketing — Full Sail University
Accelerated, industry-aligned curriculum blending strategic marketing, analytics, consumer behavior, and brand storytelling.
Beginning May 2026: PhD in Psychology with an Emphasis in Media and Technology (Psychology and Audience Engagement Concentration) with a pathway master’s degree earned along the way — Fielding Graduate University
Doctoral program focused on the psychological relationships between media, technology, and human behavior, with an emphasis on audience engagement, media effects, and applied psychological research across digital and media environments.
Professional resume highlighting 10+ years of experience in marketing strategy, storytelling, analytics, and campaign development, with a strong emphasis on research-backed decision-making, data interpretation, and audience-centered digital strategy.
Academic distinctions recognizing excellence in research, storytelling, strategic analysis, and applied marketing work.
Megan Boland, M.S. · Associate Course Director, Psychology of Play · Full Sail University
“I have had the pleasure of witnessing Ms. Love's growth as she can genuinely convey the core values of the brands she collaborates with. I have been consistently impressed by her ability to lead and inspire others through her actions. Her dedication to continuous learning and adaptation to new technologies and techniques reflects strong resilience, versatility, and creative discipline. She consistently delivered high-quality work that exceeded expectations while showcasing both strategic thinking and artistic execution.”
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