Anny
Serafina
Love

Headshot of Anny Serafina Love, Creative Marketing Strategist

Creative Marketing Strategist & Storyteller

I design strategies where data meets emotion. Through market research, analytics, and storytelling, I help brands express their purpose with clarity and impact. Every campaign I create connects insight with imagination — turning attention into loyalty and ideas into measurable growth.

EXPLORE PORTFOLIO HEADHUNTERS: CONTACT   

AWARDS

Recipient of the Course Director’s Awards for Storytelling for Marketing and Market Research at Full Sail University, honoring excellence in creative communication and data-driven strategy.

CORE EXPERTISE

Brand & Creative Strategy • Market Research • Analytics & Insight Translation • Experimentation & A/B Testing • SEO & Content Systems • Narrative Design • Dashboards & Visualization.

ABOUT

Based in California, I merge analytical precision with creative intuition. My approach is collaborative, insight-driven, and focused on building meaningful relationships between people and brands through authentic storytelling and measurable outcomes. My nickname is Annybella.

BLOGS

The Luxury Market Meets Cybernetics cover
Mar 3, 2025 · 15 min

The Luxury Market Meets Cybernetics

Luxury is evolving with cybernetics—smart systems that learn and adapt to each customer. Brands blend technology with craftsmanship to create seamless, tailored journeys.

LuxuryTechnologySystems Thinking
The Unique Allure Behind Luxury Brands cover
Oct 31, 2024 · 7 min

The Unique Allure Behind Luxury Brands

Beyond price tags: heritage, craftsmanship, and emotion turn products into experiences—symbols of belonging, aspiration, and timeless elegance.

LuxuryBrand IdentityMarket Strategy
Luxury Redefined: The Power of Brand Archetypes cover
Aug 12, 2024 · 30 min

The Power of Archetypes for Luxury Brands

How archetypes tap timeless motives—turning design and storytelling into symbols of identity and meaning.

ArchetypesBrandingStorytelling
The Psychology Behind Luxury Purchases cover
Jul 31, 2024 · 25 min

The Psychology Behind Luxury Purchases

Behind high-end buying: emotion, identity, and aspiration—why luxury becomes less about possession and more about personal meaning.

Consumer BehaviorPsychologyData Insights

BRAND IDENTITY

Archetype: The Lover — creating connection through beauty, emotion, and purpose.

Essence: Where data meets passion.

Colors:

Voice: Warm • Intelligent • Precise

MY ANALYTICS

Growth Timeline (2013–2025) Creative • Analytical • Strategic

Skill Weight Radar

  • Creative Strategy (22)
  • Data Analytics (23)
  • Content & SEO (18)
  • Market Research (15)
  • Product & UX (22)

Designing my path through data — big picture to detailed execution.

RESUME SNAPSHOT

PORTFOLIO
GPA 3.94
Experience 10+ yrs
Awards 2
Regions CA • WA • Remote

Focus: Product-minded & Creative Marketing Strategist — where design, data, and narrative move metrics and meaning.

  • Product & UX: Cousin Corp (2015–2019), Dinger.VIP (2024–Present)
  • Analytics & Growth: GA4, dashboards,  A/B testing, predictive analytics & forecasting
  • Market Research: STEEPLE/SWOT, personas, positioning (award-winning), qualitative, quantitative, primary, and secondary research, competitive analysis, trend analysis 
  • Content & SEO: Multi-channel systems, editorial ops, on-page SEO

Education: B.S. Digital Marketing — Full Sail (3.94 GPA) • Data Analysis — Calbright • Web/Front-end & Agile Certs — SPC

GA4 SQL Excel Databox Meta Ads GDN SEO Trello HTML/CSS/JS